Wear your strength. Thread your story.
Modern Goods for the Evolving Woman.
Feel Good. Do Good.
Wear your strength. Thread your story.
Modern Goods for the Evolving Woman.
Feel Good. Do Good.
Meet Laura & Chris
Hi, I’m Laura, and this is Cardinal No. 2.
Cardinal No.2 was born during a quiet turning point in my life - a season of reflection, release, and rediscovery. After 30 years in the retail and apparel world, I found myself in the in-between. Our kids were grown, and I was no longer who I once was...but not yet who I was becoming.
The dream of owning a store started in the late 80's. That dream never disappeared. It simply waited while life taught me resilience, perspective, and how to stitch myself back together - not perfectly, but with purpose.
Cardinal No. 2 came to life during one of those sacred pauses.
The cardinal had always shown up for me in moments that mattered - a quiet presence, a steady guide. And when the name surfaced, it felt like a whisper from something bigger. "No. 2" became a symbol of the second wind, the second chance, the decision to rise again - this time differently.
With my husband Chris - my greatest supporter - we followed the red thread.
To us, it's a symbol of fate, connection, and becoming. This isn't just a brand - it's a soft rebellion against surface-level living.
It's ritual, resilience, and real-life beauty wrapped into meaningful goods you can wear, gift, or grow through.
A portion of every purchase supports mental health initiatives - helping fund resources for girls and women right here in our local communities.
Because healing and hope should never feel out of reach.
Welcome to Cardinal No. 2.